This policy explains what data is collected when you visit this website or contact Dr. Solon Gonçalves's practice, how it is used, who it may be shared with, and what your rights are, in accordance with Brazil's General Data Protection Law (Lei nº 13.709/2018 — LGPD).

1. Who is the data controller

The controller of the personal data processed by this website is Dr. Solon Gonçalves Souza Menezes, CRM-MG 79366, a digestive system and general surgeon practicing in Uberlândia, Brazil. For any matter related to this policy or your personal data, contact solongoncalves@hotmail.com.

2. What data we collect

We collect two categories of data:

  • Data you provide directly — when filling out the contact form (name, phone or email, and the message content) or starting a conversation on WhatsApp.
  • Data collected automatically while browsing — such as pages visited, time on site, traffic source (for example, whether you arrived via a Google search, an ad, or directly), and technical device/browser information, collected through Google Analytics and, when applicable, Google Ads.

3. How we use this information

We use the collected data to: respond to your inquiry and organize appointment scheduling; understand how people use the site so we can improve it; and measure the performance of advertising campaigns (for example, knowing how many people who came from an ad actually got in touch) — none of this involves any automated decision-making about you.

4. Cookies and third-party tools

This site uses cookies and similar technologies through Google Analytics and Google Ads, which help us understand visitor origin and page performance. You can block or delete cookies at any time in your browser settings — this does not prevent you from browsing the site, it only limits usage-data collection.

We also use, when you choose to contact us that way, WhatsApp (Meta) and, on the Contact page, a Doctoralia/Docplanner scheduling widget — both operate under their own privacy policies, in addition to this one.

5. Who we share data with

We do not sell or rent your personal data to third parties. We share information only with service providers that help operate the site and patient communication:

  • Google (Analytics and Ads) — usage metrics and campaign performance;
  • FormSubmit — a service that processes and forwards messages sent through the contact form to the practice's email;
  • Doctoralia/Docplanner — when scheduling is done via the widget available on the Contact page;
  • WhatsApp (Meta) — when contact is made through that channel.

6. Legal basis for processing

We process your data based on the practice's legitimate interest in responding to contact requests and organizing appointments (LGPD, Art. 7, IX), and, in the case of measurement and advertising cookies, based on your consent, which can be withdrawn at any time through your browser settings.

7. How long we keep your data

Data submitted through the contact form is kept for as long as necessary to handle your request and, afterward, for the period required by legal or regulatory obligations applicable to medical practice. Browsing data collected by Google Analytics follows that tool's standard retention periods.

8. Your rights as a data subject

Under Article 18 of the LGPD, you have the right to: confirm whether your data is being processed; access the data we hold about you; correct incomplete, inaccurate, or outdated data; request the anonymization, blocking, or deletion of unnecessary data; request data portability; and withdraw consent previously given, where applicable. To exercise any of these rights, contact us at the email listed at the top of this policy.

9. Data security

We adopt reasonable technical and organizational measures to protect personal data against unauthorized access, loss, alteration, or improper disclosure. That said, no system is entirely free of risk — if you identify any security incident involving your data, please contact us immediately.

10. Changes to this policy

This policy may be updated periodically to reflect changes in site practices or applicable law. The date of the last update is shown at the bottom of this page.

11. Contact

Questions about this policy or about how your data is handled can be sent to solongoncalves@hotmail.com.

Last updated: August 2026.